Indian Fashion Industry – A Brief Overview
The Indian fashion industry has undergone a massive transformation in recent years, with a unique blend of traditional and modern styles. From vibrant sarees to elegant lehengas, the Indian fashion industry has something for everyone. In this blog post, we will take a closer look at the Indian fashion industry and explore some of its unique features.
The Indian fashion industry is one of the fastest-growing industries in the world, with a projected growth rate of 8.1% over the next decade. The industry is estimated to be worth $115 billion by 2026, with a focus on traditional and ethnic wear. The Indian fashion industry comprises designers, manufacturers, wholesalers, retailers, and customers.
Traditional Indian Wear – Sarees and Lehengas
Sarees and lehengas are two of the most popular traditional Indian wear. Sarees are a long piece of fabric draped around the body, while lehengas are a combination of a skirt and blouse. Both sarees and lehengas come in a variety of fabrics, such as silk, cotton, and chiffon, and are adorned with intricate embroidery and embellishments.
Western Wear – Fusion and Contemporary Styles
The Indian fashion industry has also embraced Western wear, with a focus on fusion and contemporary styles. Fusion wear combines Indian and Western styles, such as pairing a saree with a crop top or a lehenga with a denim jacket. Contemporary styles include Western-inspired outfits with an Indian touch, such as a maxi dress with Indian prints or a jumpsuit with traditional embroidery.
Celebrity Fashion – Influencing Trends
The Indian fashion industry is heavily influenced by celebrity fashion, with Bollywood stars setting trends and inspiring designers. Celebrities often wear traditional Indian wear on the red carpet, giving these outfits a global platform.
Some of the popular celebrity designers in India include Manish Malhotra, Sabyasachi Mukherjee, and Anita Dongre.
Online Shopping – A Growing Trend
Online shopping has become a popular trend in the Indian fashion industry, with a large number of customers choosing to shop online. E-commerce websites such as Amazon, Myntra, Jabong, and Flipkart etc. have made it easier for customers to access a wide range of Indian wear from the comfort of their homes.
Apart from these Known Platforms there are numerous Websites & e commerce sites as the established sites charges a decent cut on listed products on their platforms.
With the growing demand for online shopping, many designers and retailers have started selling their products online.
Conclusion
The Indian fashion industry is a vibrant and diverse industry, with a unique blend of traditional and modern styles. From sarees and lehengas to fusion wear and contemporary styles, the Indian fashion industry has something for everyone. With the growing demand for online shopping and the influence of celebrity fashion, the Indian fashion industry is poised for continued growth in the years to come.
